基于技术接受与使用统一理论(UTAUT),引入学习动机与认知风格两个扩展变量,构建了大学生学习资源选择行为模型,并利用870份有效问卷数据进行实证分析。研究结果显示:绩效期望与学习动机是驱动大学生学习资源使用意向的核心因素,努力期望和社会影响也产生了显著的正向作用。行为意向在各前因变量与实际使用行为之间发挥中介作用,其中绩效期望与学习动机的间接效应最为突出。便利条件则直接促进了实际使用行为的发生。此外,认知风格在“意向—行为”路径中呈现显著调节效应,视觉型学生的意向转化率明显高于非视觉型学生。
智慧教育;学习资源选择;UTAUT模型
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